First archetype consulting Brand
from Latin – America
CÓDIGO PERÚ MAGAZINE
INNOCENCE REPOSITIONS ZEE ENTERTAINMENT BRANDS ON A GLOBAL LEVEL.
THIS IS THE LARGEST TV NETWORK IN INDIA.
Miguel Tornquist's archetypes consultancy Innocence, developed the global repositioning strategy of the three most emblematic brands of ZEE Entertainment..
INNOCENCE DEVELOPED THE GLOBAL REPOSITIONING OF ZEE ENTERTAINMENT
Miguel Tornquist's consulting firm generated the global repositioning strategy for three brands belonging to the Indian television network as part of a global campaign.
COMMODITIES BRANDS VERSUS ARCHETYPIC BRANDS
Once again the disciplines come together (do they mix?) To respond to the demands of the brands in a scenario of uncertainty. In this case, it is about branding and psychology that, thanks to Carl Jung's theory, finds in his definition of archetypes a beginning to build brands.
INNOCENCE GROWS IN THE REGION WITH THE ARCHETYPIC CONTRIBUTION OF BRANDS.
In just eight months after starting its activities, the brand archetypes consultancy, led by Miguel Tornquist, is in full swing of growth. Through the work carried out by Innocence in these months, brands are beginning to discover and appreciate how meaningful it is to be able to manage their own tone of communication. In turn, they realize the importance of transmitting an emotional bond with the consumer. "At Innocence we work on the brand's strategy in a very simple way, through archetypal territories that will act as a guide in all future communication of the brand," explained Miguel Tornquist, President of Innocence.
CLARÍN, I - ECO SUPLEMENT
EACH BRAND WITH ITS ARCHETYPE
With 25 years of experience in the advertising market, one fine day Miguel Tornquist discovered that brands put the horse before the cart: they care more about how to sell the product than about focusing on the personality that distinguishes them. There, Tornquist saw an unexplored streak and launched with Innocence, the first brand archetype consultancy in Latin America.
IT IS A BRAND ARCHETYPES CONSULTANT.
Miguel Tornquist launch Innocence.
The former CEO of Del Campo Saatchi & Saatchi founded Innocence, a brand archetype consultancy that will operate in Argentina for all of Latin America. The philosophy of the company consists of working on the strategy of the brands using archetypes that act as a guide in all future communication.