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First archetype consulting Brand

from Latin – America


Other archetypes


Magical people often have dreams that other people see as impossible.

As the alchemist the magician seeks to turn lead into gold.

Perhaps the most famous magician in Western culture is Merlin, who looks in his crystal ball and predicts the potential for Camelot. Or characters like Harry Potter.

Magician brands include all those that foster “magical    moments” sparlking water, champagne, Sony, cruises lines. They also include many cosmeticas herbs, potions.

The spirit of the magician is easily evoked when the product has exotic or ancient origins or if it involves some special ritual.

In deep waters, magician can transform your body and your spirit.


Image by Rik Buiting


Marketers clearly understand that this archetype speaks to people today.The overwhelming majority of the explorer´s goes out in nature. Their desire for freedom makes them wary of being tied down by anything. Today the Explorer can sit at home alone and surf the net, exploring not so much physically, but through a whole world of information. They prefer to find you rather than have you find them. Ideal for a 4 x 4 vehicle, an airline, or a motorbike

and especially products from more primitive an exotic countries.

Into the deeper and more interesting level this archetype is designed to help people with the deeper learning of truly finding oneself. When the Explorers awakens in individuals, they often start their own small business, become consultants.


Famous sages include Socrates, Confucius, the Buddha. We see the sage in all mistery stories like Sherlock holmes, Asimov, The X Files. the sage is associated with clear thinking. Is essential to think for oneself and have one´s own opinions

Sage brands may provide information, as newspaper, Universities, research laboratories. The sage is an excellent brand identity for computer hardware and software. Sage brands made even congratulate customers for being informed and intelligent.



For the innocent it is not to highlight the real life but keep the dream alive of a perfect world. They believe that life should not be so hard and so difficult and that living in paradise is possible. Your best therapy is a moment of laughter, joy and fun. The Christmas spirit is the essence of his soul.

Ideal for brands that offer a simple solution to a complex problem, to simplify our lives and we provide moments of peace, family and fellowship answer. Especially for products at low prices moderate.

Of all the archetypes is that higher levels of depth used since our childhood experience both as in our old age.


While this archetype can be represented by the love of parents to children, friends, colleagues and even platonic love, it is primarily used as a romantic, erotic and sensual love. As known vulnerabilities, desperately seeking lovers feel attractive to others and feel attracted to them. It is ideal for products that reduce inhibitions, like wine, gourmet food, restaurants territory. And mainly beauty products, chocolates and intimate feminine clothing.

In its deepest levels this archetype can work on the revelation of the true beauty of each.

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