First archetype consulting Brand

from Latin – America

LOgo molino Chacabuco.jpeg

English

Working with Innocence was an experience with high added value for us. Lots of depth and conceptual clarity, embodied in a simple work process that helped us discover the archetypal personality of the Company's strategic brands. Of extraordinary help for marketing and communication on a day-to-day basis and for the construction of brand value in the medium and long term.

RODRIGO VÁSQUEZ MILLÁN, Gerente de Marketing Grupo Molino Chacabuco.

Brilliant in its simplicity, brutal in its effectiveness, and practically impossible to discover without prior training models and theory of Archetypes, INNOCENCE makes us discover the magic of the human unconscious and how to make our brands navigate its waters and reach port.

ANDRÉS BIERNAT, Head of business Latin America, Asia TV, USA LTD.

Worldwide positioning.

Argentina positioning.

Brands are like stories, need time to be written, to be counted and to enjoy them. Innocence work helped us to put in writing implicit aspects of the personality and history of our brand and our apectos explicitly synthesized DNA.

ALBERTO ARIZU (H), President  Luigi Bosca / Arizu family cellar

Worldwide positioning.

While classical agencies offer rational positionings based on attributes that never will hit the heart of the consumer, Innocence teaches the client and establishes with him the way (the "communicational tone") transmission of the message, which is that subliminally establish the deep bond with consumers as individuals while they are communicating rationally attributes of product / brand.

 

ANDRÉS BIERNAT, Head of business Latin America, Asia TV, USA LTD.

Argentina positioning.

With INNOCENCE we could capture aspects that were contained but not defined tacitly provisions making it a standard and guide the construction of the brand.

MAURO BONO, President Savant.

Brands are like stories, need time to be written, to be counted and to enjoy them. Innocence work helped us to put in writing implicit aspects of the personality and history of our brand and our apectos explicitly synthesized DNA.

ALBERTO ARIZU (H), President  Luigi Bosca / Arizu family cellar

Argentina positioning.

I found in the work of Innocence a professional level that surprised me. Definitely I recommend your work.

It allowed me deeply to know my roots, and better identify with them, to define a communication strategy to the market.

 

JAVIER ZBIKOSKI, President La Nueva Metropol.

Argentina positioning.

Complejo José Ignacio, Punta del Este

Working with us Innocence enriched the vision of our proposal to turn it into a metaphor for our brand. I would recommend it as an efficient way to approach not only the brand but also our product to market.

MIGUEL CAMPS, President Argencons.

Working with Innocence was a very enriching experience.

 

ROCÍO VIRASORO, Marketing Manager.

Argentina positioning.