First archetype consulting Brand

from Latin – America

English

WORK PROCESS

STAGE 1

RESEARCH

OBJECTIVE: ATTRACTIVENESS

Metodology: quantitative / on line survey.

Source: 600 cases

LOI: 25`(survey duration)

Time estimate: 20 - 25 business days.

OBJECTIVE: IMPACT PRE EVALUATION

Metodology: quantitative / on line survey.

Source: 300 cases

LOI: 15`(survey duration)

Time estimate: 15 - 20 business days.

STAGE 2

CONCEPT PRE TEST 

STAGE 3

SEMESTER TRACKING

Inocente
Inocente

Inocente
Inocente

1/1
Amante
Amante

Amante
Amante

1/1
INNOCENT

For the innocent it is not to highlight the real life but keep the dream alive of a perfect world. They believe that life should not be so hard and so difficult and that living in paradise is possible. Your best therapy is a moment of laughter, joy and fun. The Christmas spirit is the essence of his soul.

Ideal for brands that offer a simple solution to a complex problem, to simplify our lives and we provide moments of peace, family and fellowship answer. Especially for products at low prices moderate.

Of all the archetypes is that higher levels of depth used since our childhood experience both as in our old age.

LOVER

While this archetype can be represented by the love of parents to children, friends, colleagues and even platonic love, it is primarily used as a romantic, erotic and sensual love. As known vulnerabilities, desperately seeking lovers feel attractive to others and feel attracted to them. It is ideal for products that reduce inhibitions, like wine, gourmet food, restaurants territory. And mainly beauty products, chocolates and intimate feminine clothing.

In its deepest levels this archetype can work on the revelation of the true beauty of each.

OBJECTIVE: ENSURE PERFORMANCE

Metodology: quantitative / on line survey.

Source: 400 cases

LOI: 15`(survey duration)

Time estimate: 15 - 20 business days.