First archetype consulting Brand
from Latin – America
English
STEPS OF WORK
STEP 1
Brand pyramid
STEP 2
Brand ladder
STEP 3
Brand tree
RESEARCH (OWNER MODEL)
STAGE 1
RESEARCH
STAGE 2
COMMUNICATION PLATFORM PRE TEST
OBJECTIVE: ATTRACTIVENESS
Metodology: quantitative / on line survey.
Source: 600 cases
LOI: 15`(survey duration)
Time estimate: 20 - 25 business days.
OBJECTIVE: IMPACT PRE EVALUATION
Metodology: quantitative / on line survey.
Source: 300 cases
LOI: 15`(survey duration)
Time estimate: 15 - 20 business days.
STAGE 3
SEMESTER TRACKING
OBJECTIVE: ENSURE PERFORMANCE
Metodology: quantitative / on line survey.
Source: 400 cases
LOI: 10`(survey duration)
Time estimate: 15 - 20 business days.