First archetype consulting Brand

from Latin – America

English

STEPS OF WORK

STEP 1

Brand pyramid

Pirámide.jpg

STEP 2

Brand ladder

Escalera.jpg

STEP 3

Brand tree

Arbol .jpg

RECOMMENDED RESEARCH (OWNER MODEL)

STAGE 1
RESEARCH

OBJECTIVE: ATTRACTIVENESS

Metodology: quantitative / on line survey.

Source: 600 cases

LOI: 15`(survey duration)

Time estimate: 20 - 25 business days.

STAGE 2
CONCEPT PRE TEST 

OBJECTIVE: IMPACT PRE EVALUATION

Metodology: quantitative / on line survey.

Source: 300 cases

LOI: 15`(survey duration)

Time estimate: 15 - 20 business days.

STAGE 3

SEMESTER TRACKING

OBJECTIVE: ENSURE PERFORMANCE

Metodology: quantitative / on line survey.

Source: 400 cases

LOI: 10`(survey duration)

Time estimate: 15 - 20 business days.