top of page

First archetype consulting Brand

from Latin – America

Español

English

STEPS OF WORK

STEP 1

Brand pyramid

Pirámide.jpg

STEP 2

Brand ladder

Escalera.jpg

STEP 3

Brand tree

Arbol .jpg

RESEARCH (OWNER MODEL)

STAGE 1
RESEARCH

STAGE 2
COMMUNICATION PLATFORM PRE TEST 

OBJECTIVE: ATTRACTIVENESS

​

Metodology: quantitative / on line survey.

Source: 600 cases

LOI: 15`(survey duration)

Time estimate: 20 - 25 business days.

Investigacion.png

OBJECTIVE: IMPACT PRE EVALUATION

​

Metodology: quantitative / on line survey.

Source: 300 cases

LOI: 15`(survey duration)

Time estimate: 15 - 20 business days.

Testeo tagline.png

STAGE 3

SEMESTER TRACKING

OBJECTIVE: ENSURE PERFORMANCE

​

Metodology: quantitative / on line survey.

Source: 400 cases

LOI: 10`(survey duration)

Time estimate: 15 - 20 business days.

bottom of page